Two important things that must be concentrated on while marketing on the Internet are website and SEO. The website created for branding, business and marketing must contain content that are Search Engine Optimized so that they are listed on the first page of Google’s search results.
Website Redesign – A must
Quality and quantity content are not the only requirements for attracting people to your website. It also requires attractive and user friendly web design. The expectations and liking of the customers keep changing every now and then with changes coming I every single day. For best market results, your website must undergo a redesign every few years. The redesign must be part of the maintenance strategy. You must analyze the current trend and redesign the website accordingly. There are few things that have to be taken care while doing a website redesign without too much effort on SEO.
Check the changed content. Be sure before you change
Website redesign also involves recreating or modifying the content of the existing website. You must perform all the tests you had performed for the earlier content like Google Analytics and other analysis on the keywords in your content. If you plan a strategy for content analysis in the website redesign phase, it will save a lot of SEO effort for you later.
Redirect your page
Plan to clear all the URLs that are not working or that create a junk on your actual URL structure. During the website redesign, you must concentrate on clearing all the junk in your website that might be stopping users from reaching you. Create a 301 redirect from your old URL to the new one and make sure you don’t change the URL completely. Changing it completely spoils the friendship that your URL has with Google.
Careful with your test site
When you are redesigning your website you will have two versions of the same website. You must take care that your website doesn’t attract Google and get indexed as it will create lot of confusions. Take all measures to password protect your site and do everything to keep the site to yourself till the redesign gets completed.
Website redesign is a very important part of website maintenance. You must keep your website on par with the trend and customer interests. The redesign must ensure a different look, feel, user friendliness and improved, Search Engine optimized content.