In search Engine Optimization, Off-page optimization (also known as link building) is a process of advertising or promoting your site across the web. Its purpose is to build brand awareness, improve search engine rankings and generate traffic from other websites.
It is an ongoing process that never really ends. The methods, process and techniques of securing high quality inbound links have changed over time. That’s why it is so important to stay up-to-date with trends and techniques. Our approach to off-page SEO depends on your site’s niche, country targeting and your budget but overall strategy should consist of following methods:
Content powers online marketing success in the form of blogs, social media posts, articles etc. in attracting new customers and building brand awareness.
Social Media Marketing
Sign up on the most popular social networking sites, such as; Facebook, Twitter, LinkedIn, Google+, etc., and create a profile for your business/website. We also encourage people to like, share, follow your content and share it with their friends and family, which helps promote your website/blog and build online reputation.
Get your website listed in good quality, manually reviewed directory sites and create back links to your website. For maximum effect we submit your website to related categories and niche directories.
Post comments on other articles and blogs posts within the same industry as yours, which allows adding a link back to the website in the comments section.
Register on forums/community boards related to website niche and get involved within that community. Reply to threads, answer people’s questions, offer advice and include a link within the signature.
Write press releases to share latest news and opinions about developments in your business and distribute them on industry related and country specific online channels.
Article submission is just one of many tools you should consider using as part of your website promotion strategy. It is a content marketing tool that involves posting articles you have written or that have been written for you on one or more article syndication sites on the internet.
Business reviews and customer ratings are key factors of local SEO. These are essential items in the SEO’s tool belt, especially for optimizing local businesses. Search engines show reviews in several places but they often use them as a ranking factor too.
Local listing is one of the most effective ways to boost small business SEO and ensure the availability and consistency of your business’ listing information. In this method your business’ name, address and phone number (NAP) information should be exactly the same as it is on the website.
Photo marketing is increasingly important to the customer experience and search yet many sites are not optimized to take advantage. Things like URL structure, anchor text and descriptive tagging are factors for optimizing photos for search engines, just like regular web pages.
Video marketing is an important part of an organization’s internet marketing strategy. Customized content such as thumbnails, title, keywords, and metadata will enable video content to receive valuable placement within YouTube and other search engines.
Links are exchanged by contact businesses in relevant industries which are not direct competitors and link to each other’s websites. Exchange links to the sites which have good rank and significant number of visitors on daily basis which value to own customer base.
Pay Per Click
Pay-per-click marketing is another way of using search engine optimization to generate clicks to your website, rather than getting those clicks organically. This method is mostly opted by clients with high budget and wants to generate quick traffic to their websites.
Banner Advertisement/image advertisement is a cost-effective way to allow advertisers to attractively display their products and services online across other websites. A banner advertisement placed on a website’s main content and is linked to the advertiser’s own website.
Classified submissions/ads are another great way to advertise. Classified Ads are posted on resources which already have traffic and have a lot of people refer them for quality products and services.
Strategies and techniques changes for each project depending upon site’s niche and budget, so we always plan and execute a different strategy for each website with the above methods. Contact us today on +91-9819025778 or simply email us at firstname.lastname@example.org for more information on On Page SEO and Off Page SEO services as a part of your overall online strategy.